Tonic Times Square is a 3 floor sports bar in the heart of midtown Manhattan and host their NYE Ball Drop party every year. Rather than their usual hustle to sell tickets over Facebook, email and phone calls, I worked with their Head of Marketing to drive ticket sales using PPC.
We launched campaigns on Google Adwords (search) and Facebook with a small budget of around $50/week which was then ramped up to around $150 as we closed in on the week between Christmas and New Year.
In total, Tonic put $550 into click costs and took in over $8500 in ticket revenue. A pretty impressive ROI!